If you have ever wondered what luxury brands — Tiffany, Dolce and Gabbana, Ferrari — would look like on grocery shelves, then wonder no more.
Peddy Margui infers from the fashion brands’ existing design language and re-imagines them as they would exist in the food aisles. The art of this Israel-based designer gives us the answer to the oft-asked question, “Could Louis Vuitton make salami look fierce?”
The results are a tug-of-war between the bizarre, and the attractive enough to buy.
Bvlgari butter
Dolce & Gabbana biscuits
Chanel infant formula
I wouldn’t trust that Chanel infant formula, but it just looks so good!
Tiffany & Co yogurt
Mergui’s imagination makes product packaging that is so true to the visual concept of the brands. That Tiffany yogurt carton would fit right into a Tiffany & Co. jewelry store window and none would be the wiser.
Nike oranges
In fact, these look so good that it makes one wonder, why doesn’t Nike include oranges in their product line?
Ferrari pasta
Versace eggs
Apple iMilk
Prada flour
Burberry noodles
Vuitton salami
Mergui tastefully reveals the sad truth that we are mere consumer pawns in the capitalist game of chess.
And that apparently, Louis Vuitton can make salami look sexy.